Results. Increased Profit Margins. Return on Investment. However you want to focus your marketing goals, we are here to provide creative ideas, formulate a strategy and execute each and every campaign with clarity, precision and measurability.

PDPR is a thriving one-stop-shop providing a comprehensive range of integrated marketing communications services for our clients.
Our team can offer brand exposure to help build business recognition for any project of any size, with any brief.
From Graphic Design, Public Relations, Brand Audits and Digital Advertising to Experiential Activations and Launch Events, we do the lot. And just like an in-house marketing team, we do it with passion, dedication and considerable experience.

Whether it’s from our Brisbane or Sydney offices, or wherever in the world you may be…

Let’s Meet, Let’s Talk, Let’s Do This

OUR TEAM

Briana Cicchelli

Managing Director [Strategy + Creative]

Bringing creative vision, insight and overarching strategy to each client campaign, Briana ensures all key outcomes are not only achieved, but delivered on time, on budget and with impressive results.

Utilising a multi-disciplinary approach, Briana is able to combine methods such as traditional public relations with experiential activations, digital components and influencer engagement to create targeted results with measurable ROI.

A co-owner and Managing Director of PDPR marketing and creative, Briana has a degree in journalism, a degree in archaeology and history and is a member of NAWIC (National Association of Women in Construction) and UDIA (Urban Development Institute of Australia) NSW.

Specialist Sectors

Property Development

Corporate

Strategic Vision

Consumer Engagement

Briana Cicchelli

MANAGING DIRECTOR

Annika Launay

Managing Director [Business Development + Logistics]

As Co-owner and Managing Director of PDPR marketing and creative, Annika brings a wealth of knowledge to the team spanning over 15 years in the industry. Annika specialises in the areas of hospitality marketing, health/wellness, the education sector and corporate branding and has a passion and flair for helping businesses achieve (and surpass) their communication goals.

Annika holds a Bachelor of Science (Psychology and Human Movement Science) and a Bachelor of Business Management (International Business) from the University of Queensland as well as first class honours in Business Management in the field of marketing. Annika also sits on Council and Foundation for St Aidan’s Anglican Girls School, is a Justice of the Peace (CDec) and is a member of Entrepreneurs Organisation in Brisbane.

Specialist Sectors

Hospitality + retail

Finance

Events

Experiential Activations

Annika Launay

MANAGING DIRECTOR

Kayla Pearce

General Manager

Having spent the last six years working with luxury automotive brands including BMW, Ferrari and Lamborghini, Kayla heads the PDPR automotive portfolio with extensive knowledge and practical insight.

Specialising in corporate relations, account management and brand alignment, her strategic skills lend themselves to myriad lifestyle brands, while her Bachelor of Business qualifications from Griffith University allow Kayla to deliver focus, clarity and processual accountability to each client campaign.

Specialist Sectors

Automotive

Luxury Lifestyle

Corporate Relations

Strategic Partnerships

Kayla Pearce

GENERAL MANAGER

Zoe Cambridge

Head of Design + New Media

Zoe is our design and new media powerhouse that leads our design and digital division. Prior to joining the PDPR team, Zoe worked for 6 years as a freelance graphic designer and photographer.

She then joined the PDPR team full time and worked her way to the position of Head of Design and New Media. With her creative prowess for branding, corporate identity, photography, creative direction for websites and advertising campaigns, she enjoys developing successful brand profiles for clients across all industry sectors. Alongside this, Zoe has a passion for the new media world; with social strategy, content creation and digital management at the forefront of her projects.

She is extremely passionate, driven and immerses herself into every project – big or small.

Specialist Sectors

New Media

Graphic Design

Photography

Influencer Management

Zoe Cambridge

HEAD OF DESIGN + NEW MEDIA

Maree Reason-Cain

Public Relations

Maree helps businesses of all sizes consolidate their brand, refine their messaging and ensure it is appropriate to the target customer.

With over 20 years’ experience Maree offers highly effective Public Relations, Marketing, Branding and Event Management expertise and has developed a well-earned reputation for excellence in achieving outstanding outcomes for our clients.

For many of our clients Maree can bring another level of communications experience to support their existing marketing strategies. With a flair for developing strategic vision with strong collaborative and engaging attributes, Maree is a key associate of PDPR.

Specialist Sectors

Tourism

Food + Beverage

Meat + Livestock

Public Relations

Maree Reason-Cain

PUBLIC RELATIONS

Kirsty Peros

Senior Account Manager

Kirsty Peros has over 13 years of industry experience in the media, advertising and events space. She has developed extensive knowledge and gained an impressive skill set across a variety of mediums including cinema, film, television and magazine publishing. With over a decade spent in the media industry, Kirsty was recognised along the way by both her peers and industry professionals for her media sales skills, strong client relationships, event/sponsorship management and creative flair.

Specialist Sectors

Public Relations

Media + Advertising

Account Management

Kirsty Peros

SENIOR ACCOUNT MANAGER

Hannah Faleafa

Graphic Designer

Hannah is our second graphic designer not afraid of taking creative risks and queen of outside-of-the-box ideas. Specialising in branding, social content creation and marketing collateral, she takes our design department to the next level through her fast-learning abilities and passion for the industry.

Specialist Sectors

Graphic Design

Branding

Experiential Design

Hannah Faleafa

GRAPHIC DESIGN

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