Results. Increased Profit Margins. Return on Investment. However you want to focus your marketing goals, we are here to provide creative ideas, formulate a strategy and execute each and every campaign with clarity, precision and measurability.

PDPR is a thriving one-stop-shop providing a comprehensive range of integrated marketing communications services for our clients.
Our team can offer brand exposure to help build business recognition for any project of any size, with any brief.
From Graphic Design, Public Relations, Brand Audits and Digital Advertising to Experiential Activations and Launch Events, we do the lot. And just like an in-house marketing team, we do it with passion, dedication and considerable experience.

Whether it’s from our Brisbane office, our Sydney studio or remotely – wherever in the world you may be…

Let’s Meet, Let’s Talk, Let’s Do This

Founders and Directors Briana Cicchelli and Annika Launay

OUR TEAM

Briana Cicchelli

Managing Director [Strategy + Creative]

Bringing creative vision, insight and overarching strategy to each client campaign, Briana ensures all key outcomes are not only achieved, but delivered on time, on budget and with impressive results.

Utilising a multi-disciplinary approach, Briana is able to combine methods such as traditional public relations with experiential activations, digital components and influencer engagement to create targeted results with measurable ROI.

A co-owner and Managing Director of PDPR marketing and creative, Briana has a degree in journalism, a degree in archaeology and history and is a member of NAWIC (National Association of Women in Construction) and UDIA (Urban Development Institute of Australia) NSW.

Specialist Sectors

Property Development

Corporate

Strategic Vision

Consumer Engagement

Briana Cicchelli

MANAGING DIRECTOR

Annika Launay

Managing Director [Business Development + Logistics]

As Co-owner and Managing Director of PDPR marketing and creative, Annika brings a wealth of knowledge to the team spanning over 15 years in the industry. Annika specialises in the areas of hospitality marketing, health/wellness, the education sector and corporate branding and has a passion and flair for helping businesses achieve (and surpass) their communication goals.

Annika holds a Bachelor of Science (Psychology and Human Movement Science) and a Bachelor of Business Management (International Business) from the University of Queensland as well as first class honours in Business Management in the field of marketing. Annika also sits on Council and Foundation for St Aidan’s Anglican Girls School, is a Justice of the Peace (CDec) and is a member of Entrepreneurs Organisation in Brisbane.

Specialist Sectors

Hospitality + retail

Finance

Events

Experiential Activations

Annika Launay

MANAGING DIRECTOR

Kayla Pearce

General Manager

Having spent the last six years working with luxury automotive brands including BMW, Ferrari and Lamborghini, Kayla heads the PDPR automotive portfolio with extensive knowledge and practical insight.

Specialising in corporate relations, account management and brand alignment, her strategic skills lend themselves to myriad lifestyle brands, while her Bachelor of Business qualifications from Griffith University allow Kayla to deliver focus, clarity and processual accountability to each client campaign.

Specialist Sectors

Automotive

Luxury Lifestyle

Corporate Relations

Strategic Partnerships

Kayla Pearce

GENERAL MANAGER

Kirsty Peros

Senior Account Manager

Kirsty Peros has over 13 years of industry experience in the media, advertising and events space. She has developed extensive knowledge and gained an impressive skill set across a variety of mediums including cinema, film, television and magazine publishing. With over a decade spent in the media industry, Kirsty was recognised along the way by both her peers and industry professionals for her media sales skills, strong client relationships, event/sponsorship management and creative flair.

Specialist Sectors

Public Relations

Media + Advertising

Account Management

Kirsty Peros

SENIOR ACCOUNT MANAGER

Hannah Faleafa

Digital Communications Coordinator

Hannah is our second graphic designer not afraid of taking creative risks and queen of outside-of-the-box ideas. Specialising in branding, social content creation and marketing collateral, she takes our design department to the next level through her fast-learning abilities and passion for the industry.

Specialist Sectors

Graphic Design

Branding

Experiential Design

Hannah Faleafa

Digital Communications Coordinator

Chantelle Sawka

Senior Publicist

Chantelle Sawka has more than 12 years collective corporate and public sector industry experience. Chantelle has had a strong focus in media relations, marketing and community engagement during that time.

She has developed a diverse skillset with exposure to a broad combination of portfolio areas including education, health and wellbeing, city growth, community, recreation and the creative arts. Her responsibilities have included digital and creative aspects within senior communication roles to lead strategic projects, public relations, events and partnership development.

These include a dedicated focus in brand and reputation management in proactive and reactive media relations. With a considerable career within the corporate communications and media industry she has valuable knowledge and expertise that are highly valued in our agency’s account management approach to generate positive results and enhance brand awareness for our clients.

Specialist Sectors

Corporate + public sector
Media relations + communications
Health + wellbeing

Chantelle Sawka

Senior Publicist

Elena Berridge

Digital Communications + the@LIST manager

Elena Berridge heads PDPR’s Digital Marketing and Content offering along with the Management of the brands Digital Influencer platform, the@LIST.
Elena’s skillset allows us to deliver strong strategic focus on digital elements such as SEO, Google Adwords, Social Media marketing and content writing.

Specialist Sectors

Digital Marketing & Advertising
Digital Influencer Management
Content Writing

Elena Berridge

Digital Communications + the@LIST manager

Nelson Zambrano

Graphic Designer + Photographer

Nelson joins team PDPR as our Graphic Design + Photography powerhouse all the way from Venezuela. Nelson brings with him a wealth of knowledge on all elements of design, with over 13 years industry experience across Australia and South America. With his creative passion for branding, identity and photography, Nelson enjoys developing successful brand profiles for clients across all industries.

Specialist Sectors

Graphic Design

Content Creation

Photography

Events

Nelson Zambrano

Graphic Designer + Photographer

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