RETAILERS! Start Planning Now for Christmas…
Are You Ready for Christmas Trade?
With less than five months to go until Christmas, now is the time to start planning your in-centre festivities! And, with customers looking for even more from their shopping experience, thinking outside the box is a must for all retail centres…
PDPR is well versed in creating overarching, holistic retail marketing campaigns and executing them with precision, professionalism and above all RESULTS!
Read on to see just a few of our recent clients and projects…
WHAT CAN WE ASSIST YOUR CENTRE WITH THIS FESTIVE SEASON?
Marketing Strategy + Budgets
Customer + Retailer Relations
Digital Influencers [the@LIST]
Events + Workshops
Social Media Management
Photography + Videography
CAMPAIGN SNAPSHOT #1
MIRVAC : KAWANA SHOPPINGWORLD
Creating a holistic 2-week campaign, the team developed an interactive, custom VM fashion hub and mannequin display utilising retailer merchandise ahead of a two day sale weekend at the end of September. With the clear vision of driving traffic into the shopping centre, PDPR also developed a comprehensive social media content strategy aligning local digital influencers via the@LIST Digital Influencer platform – including the amazing Katy (@katy_potaty) and Peta (@traineemama)…
CAMPAIGN SNAPSHOT #2
MCM : COOLUM PARK SHOPPING CENTRE
PDPR designed a topline event strategy encompassing branding elements, local community and stakeholder engagement, identification of sponsorship opportunities and event execution and logistics. The brief for this project was to foster community spirit within the local area, to showcase the diverse retail offering at the centre and also give back to the families and friends of Coolum Park. A visit from Santa, jumping castle, petting zoo, colouring in competition and prizes to be won – the Family Fun Day did just that!
CAMPAIGN SNAPSHOT #3
JLL/ISPT : WINTERGARDEN
Wintergarden Brisbane is home to a number of flagship retailers including Mecca Maxima, Seed and Nespresso; and in addition the newly launched COS direct from London. It is complimented by a hub of specialty stores and a lifestyle and leisure precinct. To support the Wintergarden and ISPT marketing teams in delivering a successful launch of the international retailer, COS in Queensland and driving traffic for Wintergarden’s 2018 Black Friday Sales campaign by creating multiple Public Relations opportunities and securing over $245k in AVE value over the 6-week campaign.
If you are looking for a marketing partner to work with your team and assist you in delivering a stand-out Christmas Campaign, look no further than PDPR.
Contact us today.