Brand & Identity, Event Management, Photography & Videography, Retail

Coolum Park Christmas Family Fun Day 2018

With the festive season now upon us, the team here at PDPR have just wrapped up yet another show-stopping event for our client, Coolum Park Shopping Centre.

THE STRATEGY
PDPR designed a topline event strategy encompassing branding elements, local community and stakeholder engagement, identification of sponsorship opportunities and event execution and logistics.

THE BRIEF
The brief for this project was to foster community spirit within the local area, to showcase the diverse retail offering at the centre and also give back to the families and friends of Coolum Park.

THE EVENT
With a half day activation on 1 December this year, the centre saw 350+ guests attend the family fun day and enjoy myriad activities including a jumping castle, balloon twister, festive face painting and even a petting zoo for the kids – this event was certainly a winner amongst the local community. We were also thrilled to work with the passionate team at Woolworths to bring a Cookie Decorating workshop to the Kids Zone.

Alongside our events and logistics team, our PDPR videographer joined us on the day to ensure we captured all the action and activations (creating must have content for future marketing and brand awareness endeavours)! Look here to find out more about content creation.

The annual Coolum State School raffle also proved a huge hit once again with dedicated volunteers from the School manning the ticket sales with some amazing prizes on offer, including a Flight Centre travel voucher.

PDPR always looks to provide creative ideas and valuable strategies before executing each and every campaign with clarity, precision and measurability. PDPR is renowned for scouting out-of-the-box marketing opportunities, in line with desired objectives and outcomes tailored to a multitude of audiences.

COOLUM PARK SHOPPING CENTRE
Located in the heart of Coolum, Coolum Park Shopping Centre is only minutes from some of the best beaches on the northern coast. With the centre being home to over twelve retailers, you are guaranteed to find anything you need within this shopping precinct.

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