Digital & Social, Fashion, Lifestyle, Public Relations

PDPR in Fashion Weekly – Style. Culture. Living.

Have you seen our latest feature in Fashion Weekly? A very big thank you to Stacey O’Keefe and the team at Fashion Weekly for our latest published article – ‘A Day In The Life Of Annika Launay From PDPR’.

Fashion Weekly is Brisbane’s leading fashion magazine. Home to a quarterly digital magazine and daily-updated website, Fashion Weekly influences the conversations and style choices of women worldwide.
They connect their readers to what matters; from fashion, beauty, and wellness to culture and dining, if it is new and trending, you can read about it in Fashion Weekly.
With features that are real and entertaining, they inspire women to explore and celebrate their own style in all aspects of their lives.

Last week Fashion Weekly sat down with PDPR’s Co-Director, Annika Launay, to discuss all things public relations and marketing and to ascertain what the daily routine of an entrepreneurial business woman looks like!

“PDPR is a full-service agency that is the result of sibling PR power duo Briana Cicchelli and Annika Launay. Five year ago, these dynamic start-up sisters built a thriving creative agency and opened a busy Brisbane restaurant, Fromage the Cow. Most recently, their empire expansion has led them to open a Sydney based office, a second location alongside their Brisbane headquarters.”

SO – “What was the lightbulb moment between you and your sister that was the push to launch your very own PR empire?
AL – “It was a mix of serendipity and necessity – we’d always wanted to work together and build our own business, while circumstances stipulated when and how we commenced, it has always been our plan to grow to become a nationally recognised agency.”

SO – “What’s next for PDPR?
AL – “With our Sydney office newly opened we’re focusing on corporate and government sectors across QLD and NSW as well as expanding our retail, property and automotive portfolios. We’re also looking to expand into Perth in 2019 so watch this space!”

To read more on our feature article follow the link here to Fashion Weekly’s digital platform.

PDPR’s guide to why public relations is important to your business

With traditional print column centimetres reducing by the year, PDPR offers a range of PR opportunities to get your brand noticed. From cross-promotional opportunities to digital publications, sponsored content and digital influencer engagement – PDPR Marketing & Creative connect your brand to your audience in ways that are insightful, cost effective and result-driven.


Ready to roll out a national PR campaign for your brand? Contact our senior publicist at

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