Kawana Shoppingworld VM + Content Creation Campaign
With the warmer seasons fast approaching, PDPR have been all hands on deck designing and executing a multifaceted marketing and content creation campaign as we launch the Spring/Summer ’19 fashion collection at the Mirvac development, Kawana Shoppingworld.
Creating a holistic 2-week campaign, the team developed an interactive, custom VM fashion hub and mannequin display utilising retailer merchandise ahead of a two day sale weekend at the end of September. With the clear vision of driving traffic into the shopping centre, PDPR also developed a comprehensive social media content strategy aligning local digital influencers via the@LIST Digital Influencer platform – an Australia wide community of digital influencers. Two recognisable influencers that were featured in this campaign were local Sunshine Coast personal bloggers Katy (@katy_potaty) and Peta (@traineemama).
PDPR always looks to provide creative ideas, formulate valuable strategies and execute each and every campaign with clarity, precision and measurability. The collaboration with Kawana Shoppingworld has provided PDPR with some key insights into the retail industry in terms of what strategies work best to best showcase the client. A professional photoshoot with behind-the-scenes video content and a TVC were also produced with digital influencers and in-centre retailers to showcase all that Kawana Shoppingworld has to offer.
Located in Buddina in the beautiful Sunshine Coast region, there is something for everyone. There are now over 40 retailers to choose from ranging from fashion, homewares, entertainment, fresh food and many more. It has been announced that Kawana Shoppingworld will be constructing the Sunshine Coasts very first Gold Class cinema. With the new complex estimated to be about 6000sqm it will compliment all the new retailers, some of which featured in the PDPR videography content used in this campaign. The ever expanding range of new dining and entertainment offers is said to result in more than 200 new retail jobs once complete. This is in addition to the jobs created during the exciting construction phrase.