Reflecting On 2018
The Year That Was…
2018 was a massive year for PDPR – reflecting on the year that was 2018 saw us grow the business from our Brisbane office and expand into Sydney, providing fantastic results for our clients and helping them achieve above and beyond their marketing goals.
From concept to delivery we brought events across Australia to life including multiple family fun days across NSW for our client Restaurant Brands Australia [KFC portfolio] with live music, free chips, activities for the kids and a visit from NOVA. Last year also saw PDPR undertake epic installs for multiple retail centres across Queensland including Sunshine Plaza and Wintergarden, that were founded on creative ideas and formulaic strategy.
Our PR endeavours saw our editorial values top $3 million including producing $263,000 value in just two months for one awesome retail client with PDPR clients on national TV, radio, print, social, digital publications and even international channels thanks to the strength and knowledge of our PR division.
It was also the year that PDPR was the official media partner for Team Pastry Australia in Singapore, supporting TPA with branding, graphic design, event strategy and public relations. Directors Annika Launay and Briana Cicchelli were proud to be in attendance to watch on as the team took out an amazing third place and Bronze Trophy at the Asian Pasty Cup in Singapore. From Singapore to Vanuatu, we also visited our stunning tourism client Aore Island Resort.
In 2018 our team produced strong copywriting and compelling content for Mecca Cosmetica, Volvo, Sofitel and Daily Mail. Also creating over 15 new brand entities including the primary producer client, Arpege Farms; each entity designed holistically to connect their brand with their audience and to work seamlessly with each clients overarching marketing plan.
2018 was a massive year for PDPR and our clients, and we look forward to doing it all again with you in 2019.
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