Brand & Identity, Design & Content, Digital & Social, Strategic Marketing

No Longer ‘New Media’… Social Media #101

Social Media #101…

Social Media isn’t just the big FIVE and by those I mean Facebook, Instagram, Twitter, LinkedIn and YouTube. In fact, we can navigate the sometimes complex world of social media by categorizing social networks into 7 core areas:

Social Networking sites: Facebook, Twitter, LinkedIn
Media Sharing networks: Instagram, Snapchat, YouTube, Vimeo
Consumer Review sites: YELP, Zomato, TripAdvisor
Content Curation and Bookmarking sites: Pinterest, Flipboard
Community Blogs: WordPress, Tumbler, Medium
Discussion sites: Reddit, Quora, Digg
Sharing Economy networks: AirBnB, Uber, UberEATS

…to name but a few…

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Let’s for a moment have a look at our global social media presence and in fact, active users account for 45% of the world’s population. Even more staggering is Australia, with 65% of our population using social media (based on monthly active users).

Social Media #101

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SNAPSHOT

~24 million Australians

~17m use Facebook
~15m access Youtube
~8m use Instagram + LinkedIn
~5m use Twitter

So where does this leave us? The fact is, Social Media is here to stay – at least for the time being – so the answer is that we no longer have a choice whether we do social media. The choice is how well we do it.

Social Media networks have an increasingly useful presence in modern society and they don’t have to be a distraction, in fact, social media can be an extremely powerful tool for marketing, learning and networking – if used properly.

Here’s a handy checklist of ‘must haves’ for any organization looking to establish or build upon their existing social media presence…

PDPR’s SOCIAL MEDIA #101 Checklist

1.     Social Media Policy

Do you have a policy in place for your business? This document will clearly set out what is and is not appropriate use of social media for employees. This should involve an easily navigable set of guidelines to assist your team to understand how to best utilise social media to achieve your business goals. What’s important to note here is that this is an enforceable policy – not a mere suggestion.

2.     Strategic Social Media Plan

A vital first step before posting for the first time, a strategic Social Media Policy will showcase audience personas, content pillars, voice and tone, use of emojis and more. This plan is vital to ensure you are presenting your brand consistently and authentically (and in the best light) across social media.

3.     Content is Key

Focus on content that emphasizes your personality and provides value to your followers. Posting great content builds your online presence, increases brand awareness and it makes sense that the more platforms you’re on, the wider the audience you have to market to – which is a great asset to your long-term communication strategy. Posting genuine and valuable content will showcase your business and help to build brand awareness.

4.     Digital Citizenship

Practice good digital citizenship. [According to the e-safety commissioner]… Digital citizenship is about confident and positive engagement with digital technology. A digital citizen is a person with the skills and knowledge to effectively use digital technologies to participate in society, communicate with others and create and consume digital content.

5.    Handles and Hashtags

Spend time researching to find the right handles and hashtags to use for your brand. See what’s trending, look at what influencers are doing, be specific and use relevant hashtags. Also have someone check your hashtags to ensure that they can’t be misconstrued or inappropriate!

6.    Privacy and Copyright

Always read the  privacy policy  of any online social network you use and choose the privacy settings that best suit your needs. Similarly, just because social media allow online posting of material that is potentially copyrighted, the site does not own it, so be sure to credit all images correctly as the copyright is still retained by the owner.

As you can see, the world of social media is multidimensional and can be complex to navigate. It also however provides global access and breaks down barriers.

By embracing social media we can not only join in the conversation, we can engage our communities, become more transparent in our work and enable further learning, sharing and interaction.

For all Social Media and Content Creation enquiries, please contact Annika Launay.

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