Cherish Foundation Fundraising Campaign

PDPR came onboard to help Cherish Women’s Cancer Foundation and support their vital work around raising funds and awareness to find kinder ways to treat women with gynaecological cancer and to ultimately improve survival rates. In a supported pro-bono capacity, PDPR implemented a four-month comprehensive public relations campaign covering the foundation as well as their major fundraiser; a trek to Mt Kilimanjaro.

Newsworthy content to drive PR endeavours was created by PDPR and resulted in 43 individual pieces of coverage across TV, radio, digital and print with an AVE value of $117,651.