As directors of full-service marketing agency PDPR, Briana Cicchelli and Annika Launay have spent over twenty years creating, building and delivering multi-faceted marketing and communications campaigns for companies throughout the Asia-Pacific region.
It is this hands on experience combined with extensive knowledge that makes us perfectly positioned to consider your entire marketing matrix, from your brand and social media content to your ad spend, to ensure your next move is comprehensively supported by a marketing strategy that is optimised for success.
“OUR GREATEST STRENGTH IS OUR ABILITY TO CONCEIVE OF, AND DELIVER, TOPLINE STRATEGIES THAT COMBINE MULTIPLE MARKETING STREAMS TO ACHIEVE A CLEAR OVERARCHING VISION, TANGIBLE RESULTS AND A REAL CONNECTION WITH THE TARGET AUDIENCE.”
BRIANA CICCHELLI
Managing Director
NSW
Bringing creative vision, insight and overarching strategy to each client campaign, Briana ensures all key outcomes are not only achieved, but delivered on time, on budget and with impressive results.
Utilising a multi-disciplinary approach, Briana is able to combine methods such as traditional public relations with experiential activations, digital components and influencer engagement to create targeted results with measurable ROI.
A co-owner and Managing Director of PDPR marketing and creative, Briana holds a Bachelor of Journalism, a Bachelor of Arts (Archaeology and History) and is a member of NAWIC (National Association of Women in Construction) and UDIA (Urban Development Institute of Australia) New South Wales.
ANNIKA LAUNAY
Managing Director
QLD
As co-owner and Managing Director of PDPR marketing and creative, Annika brings a wealth of knowledge to the team spanning over 15 years in the industry. Annika specialises in the areas of retail, hospitality, health/wellness, the education sector and tourism and has a passion and flair for helping businesses achieve (and surpass) their communication goals.
Annika holds a Bachelor of Science (Psychology and Human Movement Science) and a Bachelor of Business Management (International Business) from the University of Queensland as well as first class honours in Business Management in Marketing. Annika has previously sat on School Council and as a Foundation Director for St Aidan’s Anglican Girls’ School; a Board Member of Entrepreneur’s Organisation Brisbane; the Communications Expert for Entrepreneur’s Organisation APAC and is currently the Entrepreneur in Residence for the UQ Ventures Momentum Accelerator program.