As directors of full-service marketing agency PDPR, Briana Cicchelli and Annika Launay have spent over twenty years creating, building and delivering multi-faceted marketing and communications campaigns for companies throughout the Asia-Pacific region.
It is this hands on experience combined with extensive knowledge that makes us perfectly positioned to consider your entire marketing matrix, from your brand and social media content to your ad spend, to ensure
your next move is comprehensively supported by a marketing strategy
that is optimised for success.
“OUR GREATEST STRENGTH IS OUR ABILITY TO CONCEIVE OF, AND DELIVER, TOPLINE STRATEGIES THAT COMBINE MULTIPLE MARKETING STREAMS TO ACHIEVE A CLEAR OVERARCHING VISION, TANGIBLE RESULTS AND A REAL CONNECTION WITH THE TARGET AUDIENCE.”
After 15 years we are thrilled to announce PDPR Marketing and Creative has been successfully acquired by Zephyr PR under CEO Rebbecca Davis.
Originally launched in QLD, PDPR quickly established itself as a leading PR and marketing agency before expanding into NSW in 2017. PDPR’s client family has included national brands such as Lendlease, JLL, Mirvac, Gelatissimo, NAWIC and KFC as well as international tourism, FMCG and hospitality businesses. A full-service agency, it specialises in public relations campaigns and more recently, marketing-led strategic transformation for brands with a turnover of $5m+.
While we have been working on this for some time behind the scenes, we’re thrilled to be able to finally share with our community and let you know a little more about the move.
Based on the Gold Coast and soon to be Melbourne, Zephyr PR has built a reputation for strategic media engagement, representing a diverse portfolio across sectors. It is supported by its sibling agency Revolution Creative Group, which specialises in brand creation, digital marketing, photography, videography, website development and design.
This new chapter will not only allow us to collectively grow and expand into new industries, but it will also see us able to deliver an even higher level of service and skill to our existing client family.
For future clients, this acquisition is an opportunity to work alongside a team that shares our vision for building one of the most respected independently owned communications groups in Australia. 3 March 2025
BRIANA CICCHELLI
Managing Director
NSW
Bringing creative vision, insight and overarching strategy to each client campaign, Briana ensures all key outcomes are not only achieved, but delivered on time, on budget and with impressive results.
Utilising a multi-disciplinary approach, Briana is able to combine methods such as traditional public relations with experiential activations, digital components and influencer engagement to create targeted results with measurable ROI.
A co-owner and Managing Director of PDPR marketing and creative, Briana holds a Bachelor of Journalism, a Bachelor of Arts (Archaeology and History) and is a member of NAWIC (National Association of Women in Construction) and UDIA (Urban Development Institute of Australia) New South Wales.
ANNIKA LAUNAY
Managing Director
QLD
As co-owner and Managing Director of PDPR marketing and creative, Annika brings a wealth of knowledge to the team spanning over 15 years in the industry. Annika specialises in the areas of retail, hospitality, health/wellness, the education sector and tourism and has a passion and flair for helping businesses achieve (and surpass) their communication goals.
Annika holds a Bachelor of Science (Psychology and Human Movement Science) and a Bachelor of Business Management (International Business) from the University of Queensland as well as first class honours in Business Management in Marketing. Annika has previously sat on School Council and as a Foundation Director for St Aidan’s Anglican Girls’ School; a Board Member of Entrepreneur’s Organisation Brisbane; the Communications Expert for Entrepreneur’s Organisation APAC and is currently the Entrepreneur in Residence for the UQ Ventures Momentum Accelerator program.