STRATEGIC ADVISORY

So your business is a (funded!) start-up, or you’re established but the company has lost momentum and market share, or you have an in-house marketing team that needs strategic direction...

With over 15 years of experience, Directors Briana Cicchelli and Annika Launay are business transformation specialists who work with founders of Australian companies, (start-up and established with $3million+ annual revenue) to re-position businesses for reinvigorated growth. With a focus on revolutionising marketing and brand to better engage a target market, the team at PDPR provides a hands-on approach, creating strategy and delivering implementation solutions to ensure success.

8 STEP PLAN

Through our Eight Step Plan we work with you to establish ‘Where Are You Now’ and ‘Where Are You Going’ - we then plan ‘How We Are Going To Get You There’ - which becomes your dynamic, responsive and results-focused marketing plan.

Throughout our process we;

  1. RESEARCH - Demographic analysis; competitor analysis; market trend analysis; in-house discovery session

  2. DISCOVER - Core identity and values; current marketing asset checklist; position in market; future goals

  3. DEFINE - Positioning statements; brand promise and personality; unique selling proposition

  4. IDENTIFY - Customer personas 2.0; existing pain points; target audience

  5. PLAN - Refreshed brand identity; marketing budget; campaign crown jewel; success picture, KPIs

  6. CREATE - Marketing road map; budgets; resource allocation

  7. IMPLEMENTATION - Milestones; risk mitigation; contingency plan

  8. EVALUATE - Follow; measure; re-evaluate

CLIENT TESTIMONIAL

Working with PDPR was a game changer for our brand! Our mantra, ‘Don’t risk it, Witz it,’ perfectly sums up our experience with Briana. From the get-go, her clear and transparent communication made us feel like we were in the best hands. Briana didn’t just help boost our brand visibility—she provided invaluable advice that went far beyond the realms of marketing and PR.

 

Her professionalism combined with a sprinkle of creativity made every interaction enjoyable.
If you want to safeguard your project and elevate your brand, look no further.
Thanks to PDPR, we’re not just visible; we’re unforgettable!

 Angela King, General Manager, Witzer