HomeCo. Family Fun Day
Retail Centre Activations
PDPR executed three Family Fun Days across two separate dates as part of a three-store experiential activation with HomeCo. in NSW. The key messaging was to position the centres not only as a destination of choice for local shoppers, but also to promote HomeCo. as a property group of choice, fostering new relationships and engaging the community.
PDPR coordinated all three events including: all creative, planning, budgeting, entertainment, media appearances, logistics, branding support and promotional staff to assist at each centre.