Westside BMW x the@LIST

Westside BMW engaged PDPR to deliver a 10-week comprehensive campaign incorporating Brisbane-based Digital Influencers via the@LIST platform. Each Influencer was given the opportunity to test drive and experience the brand new BMW X2 for a week as part of the #FIRSTEVERX2 campaign. PDPR provided complete management of this campaign from sourcing and booking Influencers, issuing contracts, delivery logistics, project requirements and reporting.