Noosa Concours D’Elegance: A new signature event for Australia’s prestige motoring calendar…

Hastings Street, Noosa, has unveiled Noosa Concours D’ Elegance – a new signature event on Australia’s motoring calendar of rare and outstanding automobiles. 

Running from 14-16 July 2023, the event saw a curation of prestigious unique and historic cars line Noosa’s famed Hastings Street, with the area closed to all traffic on Saturday 15 July, creating an unsurpassed showcase of the most rare, outstanding and esteemed automobiles. 

From rare classics such as a 1911 Benz and 1957 Rolls-Royce Silver Cloud, to the latest supercars, including one of Australia's few Veyron Bugattis, the automobiles on display will be unique in class, style, provenance and visual appeal. 

Officiated by Pebble Beach Concours D’ Elegance Chairperson, Sandra Button, the event was sure to attract enthusiastic owners, collectors, renowned judges and visitors from across the country. 

Over 20 individual events were scheduled as part of the weekend, from a pearl exhibition to champagne soirees, caviar tastings, fine dining experiences and even a private jet display at the event’s official launch party at Sunshine Coast Jet Centre. 

Images courtesy of https://www.studiountitled.com/

PDPR was signed on to provide public relations services for the inaugural Noosa Concours event with a project-based, PR campaign. Delivering an impressive final report with $641,106 in AVE and a reach of 2,648,023, the event and strategy was a roaring success!