PDPR April Wrap Up

We’ve been busy…

Pivot. Plan. Prosper. From car park to drive-thru, from spirits to hand sanitiser, PDPR has been helping clients to pivot their businesses and adapt to the new normal of COVID-19.

1.     Hand Sanitiser Pivot

Brisbane Distillery is the first grain-to-glass distillery in the city, handcrafting and selling fine artisan spirits. When COVID-19 started spreading in Australia, the distillery paused the production of their alcoholic goods to focus on hand sanitiser.

In this new scenario, PDPR came on board to assist Brisbane Distillery to form a fundamental pillar of their communications matrix, establish and build brand presence and further drive consumer awareness.

Our PR strategy is enhancing key personnel profiles, establishing strong industry networks and fostering brand awareness.

2.     Luxe Homewares Product Launch

Rayell is an Australian wholesale homewares brand that offers a stunning collection of homewares, artwork and giftware items. Their focus is on delivering amazing on-trend products to our customers at affordable prices.

With COVID-19, Rayell decided to add a luxe sanitiser collection to their offering, producing hand sanitiser spritzes in two stunning scents – Lemon Drop and Chai Spice.

PDPR was contracted to create a custom EDM to promote these to a media database, with the gorgeously on-brand results shown above.

3.     Digital Presence Boost

Laminar Communications provides information technology and communications engineering as well as consultancy services. With companies going online to survive the crisis, Laminar required a new digital advertising strategy.

Focused on driving new business opportunities, PDPR has been creating, managing and delivering all website updates, EDMs, blog and social media posts as well as a digital sales solution.  

Our marketing plan has been increasing the brand awareness of the business, as well as driving network and database growth and increasing the uptake of SIEM.

4.     Drive-Thru Pop-Up

Created by the team at Get Parked, an innovative Brisbane based car park company, Get Sanitised was set to sell sanitiser via a drive-thru facility at one of their car park locations.

PDPR proposed a media call for the launch of the pop-up. Our services involved public relations, media liaison, stakeholder engagement, photography and videography.

Coverage totalled an AVE (advertising value equivalent) of $60,000 and included TV news stories in major channels nationwide. The story was also published in digital versions of print publications and digital-only titles.

---

If you would like to talk further about pivoting your products or services, please don't hesitate to get in touch with PDPR for an informal chat.