Green Heart Fair #Recap
Off the back of May's incredible GREEN HEART FAIR event, we reflect on the multi-faceted public relations campaign surrounding it and the incredible results achieved...
CitySmart is making Brisbane Australia’s greenest and cleanest city, helping people and businesses understand the value of living and working sustainably. As part of their program, the biannual Green Heart Fair is Brisbane’s premier sustainability event.
www.greenheartfair.com.au
Photo credit: Jared Vethaak
A comprehensive 6-week PR campaign was created in order to deliver key messaging around the Green Heart Fair that positioned the festival as a preeminent event for sustainability advocates, community groups, artisans, foodies, green-thumbs, conservationists, businesses and eco experts as well as those that love the outdoors to come together and celebrate within their community.
Coverage gained across TV, radio, print and digital, including features in publications such as: The Courier Mail, Weekend Edition, Channel 7, The Urban List and Concrete Playground…
$190k
AVE value
1.3m cumulative
potential reach
34
pieces of coverage
OzHarvest Brisbane
Kokedama Workshops
The Main Stage
The Green Home Stage