The Business of Influence: PART 1 
Annika Launay Annika Launay

The Business of Influence: PART 1 

I love the world of the Influencer – a complex, dynamic and oftentimes challenging - yet infinity rewarding realm.

Influencers can effectively utilise their channels to promote products, services, and movements, just as they can assist via speaking engagements, event attendance, ambassadorial roles and content creation.

At PDPR, we work with Influencers in myriad ways to support and elevate our marketing and public relations campaigns. We place Influencers front and centre in emcee roles for large-scale events, host appearances at brand launches and as Ambassadors within product placement campaigns.

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Cuisine on Cue and QUT celebrate Christmas with an epic Summer Soirée event
Annika Launay Annika Launay

Cuisine on Cue and QUT celebrate Christmas with an epic Summer Soirée event

In conjunction with Cuisine on Cue, Brandition, G&M and Event Letters, QUT Gardens Point celebrated the start of the festive season with an epic ‘palm springs’ themed Summer Soirée event held at Room Three Sixty.

Alongside VIP guests, media and Brisbane’s ‘it’ crowd, the Summer Soirée delighted guests with live entertainment, seasonal canapés, prize draws and free flowing Champagne cocktails. Adding to the merriment, an interactive Click Click Photo Booth offered attendees the opportunity to capture memories of the night via the latest in photographic technology.

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