Noosa Concours D’Elegance: A new signature event for Australia’s prestige motoring calendar…
Hastings Street, Noosa, has unveiled Noosa Concours D’ Elegance – a new signature event on Australia’s motoring calendar of rare and outstanding automobiles.
Every Aussie Tween Girl Now Has A New Home
The ‘Tween’ – that awkward age (between 9-14) where they’re not quite a child yet not fully a teenager. From age-appropriate education to fashion to appropriate entertainment, it is a delicate, always changing phase that has not been specifically catered to – until now. Franc.World is a newly-launched platform, designed to provide an interactive, inspirational and positive destination for every Australian girl aged 9-14.
Green Heart Fair #Recap
CitySmart is making Brisbane Australia’s greenest and cleanest city, helping people and businesses understand the value of living and working sustainably. As part of their program, the biannual Green Heart Fair is Brisbane’s premier sustainability event.
Instagram 101: The Best Times for Posting + Grow your Following
PDPR April Wrap Up
What you need now is a Plan…
We will get through this together. Pivot. Plan. Perform. ADVISORY8. has your back.
No matter your industry, with COVID-19 amongst us, the need for your business to have a clear communications plan in place is more essential than ever. From your internal communications to social media to whether
you need to raise your voice in the industry, you need to pivot, plan and perform to maintain market position.
The Business of Influence: PART 1
I love the world of the Influencer – a complex, dynamic and oftentimes challenging - yet infinity rewarding realm.
Influencers can effectively utilise their channels to promote products, services, and movements, just as they can assist via speaking engagements, event attendance, ambassadorial roles and content creation.
At PDPR, we work with Influencers in myriad ways to support and elevate our marketing and public relations campaigns. We place Influencers front and centre in emcee roles for large-scale events, host appearances at brand launches and as Ambassadors within product placement campaigns.
24-HOUR CHALLENGE: UNPLUG THIS MARCH 6!
Did you know in Australia, approximately 18 million Australians have active social media accounts - that’s 72% of the population… Research also reports that Australians spend a staggering 1 hour and 39 minutes using social media each day. Let’s face it; social media and smartphones has become an intrinsic part to our personal and professional lives.
The New Marketing Assets: 2020 Edition
From big data to micro influencers, the ever-changing landscape of the marketing industry is producing some interesting new trends to explore, adopt and adapt to suit our clients and campaigns.
The Year That Was... #2019 WRAPPED
PDPR have been working around the clock smashing end-of-year goals for clients and wrapping up some exciting campaigns. Planning for 2020 is already in full swing!
We have put together a snapshot video, showcasing 12 months at PDPR condensed into just 60 seconds! We hope you enjoy…
The Public Relations of Public Relations
The Public Relations of Public Relations The Public Relations of Public Relations sadly is not done well. Misconceptions, misunderstandings and general distrust plague the industry, which is sadly why many brands and businesses miss out on vital opportunities to communicate to, and engage with, their target markets. First things first however and let’s take it from the very beginning…
Family Fun this Christmas with Home Consortium!
This month, PDPR executed three Family Fun Days across two separate dates as part of a three-store experiential activation with HomeCo in NSW. The key messaging was to position the centres not only as a destination of choice for local shoppers, but also to promote HomeCo as a property group of choice, fostering new relationships and engaging the community.
Queensland on a Plate at Regional Flavours!
Invited media and foodies alike were given a taste of what’s to come to Regional Flavours 2019 at a Media Launch proudly delivered by PDPR alongside Brisbane Marketing. Regional Flavours celebrates all things Queensland and brings together food and beverage producers around the state for one weekend in July at South Bank.
Brisbane’s Biggest Hearts! OzHarvest Celebrates 8 years with an epic Birthday Party…
Each year, PDPR aligns with a charitable organisation to provide marketing services in a pro-bono capacity. In 2019, PDPR were proud to provide all PR for Australia’s leading food rescue organisation, OzHarvest, for their Cakes for a Cause campaign – celebrating 8 years of OzHarvest nourishing the Brisbane community.
Cuisine on Cue and QUT celebrate Christmas with an epic Summer Soirée event
In conjunction with Cuisine on Cue, Brandition, G&M and Event Letters, QUT Gardens Point celebrated the start of the festive season with an epic ‘palm springs’ themed Summer Soirée event held at Room Three Sixty.
Alongside VIP guests, media and Brisbane’s ‘it’ crowd, the Summer Soirée delighted guests with live entertainment, seasonal canapés, prize draws and free flowing Champagne cocktails. Adding to the merriment, an interactive Click Click Photo Booth offered attendees the opportunity to capture memories of the night via the latest in photographic technology.
Hollywood’s Hilary Duff celebrates partnership with Australian company, Naturalena Brands
Heading the Australian PR for Naturalena Brands, PDPR were on location in Los Angeles for an amazing morning, witnessing brands ‘Happy Little Camper’ and ‘Veeda’ bring their plant-based, natural products to the fore.